BONJOUR YUKON – A LOGO TO PROMOTE THE ACTIVE OFFER OF FRENCH LANGUAGE SERVICES IN YUKON
WHEREVER YOU SEE THE BONJOUR YUKON LOGO, YOU CAN BE SERVED IN FRENCH.
IN SOME CASES, THE SERVICE MAY BE PROVIDED OVER-THE-PHONE BY A PROFESSIONAL INTERPRETER.
On May 15, the Government of Yukon unveiled the new Bonjour Yukon logo, as part of the Yukon Francophonie Day celebrations. The logo is at the centre of an active offer campaign, spearheaded by the French Language Services Directorate (FLSD).
The Bonjour Yukon logo was created to raise awareness of places where the public can receive services in French.
The choice and the grading of the colours evoke the movement of the aurora borealis and the ever-present Yukon forests. The semi-circle represents the midnight sun under which flows the great Yukon River. In the centre, the raven – the avian emblem of Yukon – symbolizes the creative spirit of Yukoners.
ACTIVE OFFER CAMPAIGN
The main objectives of the campaign are to promote and improve existing French language services and to better support staff in their role as service providers.
Service providers will be encouraged to announce their French language services by posting the Bonjour Yukon logo and the public will be invited to communicate in French to receive services anywhere the logo is displayed.
WHAT IS ACTIVE OFFER
Active offer means that French services are offered in a proactive way.
The concept of active offer creates a climate in which clients are comfortable communicating in French because the services are available, accessible, publicized and comparable in quality to services in English.
Active offer is a client-centered approach to service delivery. It’s how we do business in the Government of Yukon.
Government of Yukon
305 Jarvis St. – 3rd floor
Canada Y1A 2C6
Communications and Policy
Toll free (in Yukon):
1-800-661-0408, local 8970